Juicy Couture Rolls Out New, Interactive Website


[Image via Juicy]

Finally, Juicy Couture has created an online experience for all those who wish there was more of a community element to their love of velour sweatsuits. On the brand's new website, which debuts today, fans can upload pictures of their own Juicy-inspired outfits and vote on other looks, choosing between high praise ("runway worthy"), effusive praise ("wow!"), and polite but, given the two other options, maybe kind of lukewarm praise ("sweetness.") There's also a new blog in which stylists Pam and Gela discuss their love of snacks and, in a totally separate post from the same day, ask people about their favorite kinds of candy. The candy post got 32 comments, so obviously they've hit a nerve.
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