We're a bit hesitant to believe this one - a New York rumor floating around Londontown.
Party word has it that Marc Jacobs is set to open an East Village store.
Apparently, it'll be a Marc by Marc outpost for the hipster set across town who can't be bothered with a western trek toward Bleecker.
But again, that's like us saying Luella's opening a store in Shoreditch. We've been here a week and have no clue where that is.
So to those of you in New York, noticed any construction south of Houston?