Obviously, you're all well aware that Conde Nast UK allowed Katie Grand to create an entirely new and (probably) super expensive magazine for the British arm of Si Newhouse's publishing empire earlier this year.
It was so unbelievable at first, most people didn't believe the magazine existed.
And now, WWD's reporting that Conde Nast UK is issuing their own version of Wired, a magazine we have literally never seen outside of a newsstand or office.
So what gives? If we're understanding CNBC correctly, the UK isn't in any better of a situation than the US. So why is it smart to open magazines in the UK but not anywhere else? And does this mean we can expect more fashion glossies out of London?