There's a rumor floating around on Gwyneth's home turf that she's set to open up a chain of gyms with her longtime trainer (whom she shares with Madonna), Tracy Anderson.
Apparently, Gwyneth makes a guest appearance in one of Tracy's fitness DVDs, and the money made from that has proven enough to make her want to attach her name to what would probably end up being like the Lotte Berk Method, but with a nationwide reach.
But anyway, we don't think this rumor could be true for too long without Gwyneth coming out with some accompanying workout gear.
Gwyneth for Stella for Adidas? Makes perfect sense to us.