Call it The Olivia Effect

olivia palermo in the meatpacking district.jpg

When Olivia Palermo informed Whitney Port of her status as a "social" instead of a "socialite," it was all funny ha-ha, and then on to the next thing, except for that one bit in the Times.

But we just received a press release about the party for the Azzaro pop-up store in London in our Inbox, which included some rather curious wording: In it, Pippa Middleton, Kate Reardon, Selina Blow, Matthew Freud and Lady Cosima Somerset are all listed with the title "Social" next to their names.

Next up, Webster entry.

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