A Clothes Label Launches Footwear

Drop alert: You can now shop Leifsdottir's ultra-angular, crazy ferocious spring 2011 shoe collection online before it arrives in stores later this month.

Styles like the 4.5-inch, feather and bead encrusted Katja platform ($428) aren't for the faint of heart (or arch) and prices, even for the ballet flats, are a bit higher than we'd originally expected. (In November, brand design director Johanna Uurasjarvi told WWD that the collection would be priced 'approachably') but based on boutique placement, we're still convinced that they're priced to move.

Local boutique The Shoe Box — along with Bloomingdale's and Saks Fifth Avenue — are among the local boutiques who placed spring orders. According to buyer Lucille Dunn, what stood out to her most was a sense of place within the clothes-to-shoe label market:

"We looked at a lot of clothing people that came out with shoes this year — so many did," said The Shoe Box buyer Lucille Dunn, who ordered styles including the two-tone Ilona sandal, Lahja flat, and peep-toe Inga mule. "But, even as a shoe line alone, these really stood out.

Nevertheless, the launch marks an important step for Urban INC.'s 'quiet' segue into the higher-market. As Uurasjarvi explained, “Leifsdottir was conceived from the very beginning to become a total lifestyle brand, incorporating multiple categories."

Well, there's already a free-standing store in the works (store reps won't confirm more than that at this point) and, judging from the looks of these not-so-subtle shoes, we'd say quiet time is pretty much over.

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