Bad, Sexist Advertising - NBC New York

Bad, Sexist Advertising

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    Bad, Sexist Advertising
    Courtesy of Remy Martin & Co.
    An image from Remy Martin's current "Things Are Getting Interesting" campaign.

    Sitting on the subway recently, we were appalled by Remy Martin's new ads depicting girls—often with chains or some such nonsense—staring longingly into each others' eyes, sometimes with a creepy dude watching ... all with the tag line "Things Are Getting Interesting."

     You've probably seen it, too. It's pretty heinous. Anyway, Alex Leo over at The Huffington Post had the chutzpah to compile a list called "Five Sexist Trends the Advertising World Just Can't Shake", which includes—in addition to the Remy Martin ad (representing "bondage")—winners like a BMW ad starring a nubile young girl that says "You Know You're Not the First" ("Sluts") and an ad for Nikon featuring two girls "caught" romping with each other in lingerie ("Girl on Girl Action").

    Jezebel was quick to pick up on the story, adding "non-essential toplessness" to the list of sexist trends. Indeed, considering the recent advancements in womankind—from almost-Presidents to almost Vice Presidents—it seems unfortunate that the same sexism should persist. Though, in a world where a guy like American Apparel CEO Dov Charney can flourish, what hope do we really have?