The meatpacking district is going to be a little more friendly this weekend as a vodka company gives out free food, water and rides to the fabulous drunks spilling out of clubs like Tenjune and APT.
The promotion, ironically sponsored by Ketel One, is an effort to make 24-hour party people drink more responsibly.
The "Ketel One Canteen," helmed by Manhattan chef Michael Psilakis, will be offering complimentary Greek food at the intersection of Gansevoort and Little West 12th Streets, from midnight to 2 a.m. on Thursday 12/3, Friday 12/4, and Saturday 12/5. Bottles of water and -- perhaps most importantly -- free luxury sedan rides home (anywhere in Manhattan) will also be available.
Psilakis, who is the exec chef at the gourmet Greek restaurants Anthos and Kefi, as well as his newest, Gus and Gabriel, said the chance to do street food and spread the message of responsibility presented a rare opportunity for him.
"When I started thinking about it, what was interesting was I was going to be able to take things that important to me, like food and translate it into something that could potentially save a life," he told NBCNewYork.com.
"Greek food, which is what I'm known for, has a lot of ties to street food, most European countries have a history of that sort of dining," he said. "There's something to be said about street food -- we have a huge history of it here in New York, a lot of metropolises do, and when you talk about food on the street you talk about the soul of that city."
The menu will consist of chicken shish-kebab pita with fennel and onion salad, lamb burger with roasted red pepper and feta sauce, and a caponata and couscous wrap.
We can hear the stampede of stilettos on cobblestones already.