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New York papers, possibly tired of being fleeced when touring San Francisco, are looking to make some of their money back with a local appeal.
The Journal already sells nearly 100,000 papers a day in the Bay Area, with the Times circulation half that on weekdays.
A "page or two" of Californiana hopefully produced by the local bureau would be added to copies of the paper sold in the region.
Hopefully the new sections would be a little less cliché in their coverage.
After all, the Mitchell Brothers O'Farrell Theater is the place to go for a quickie in San Francisco, and it's closer to BART.