Popular NYC-Based Cupcake Chain Shuts Down

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    NEWSLETTERS

    The New York-based Crumbs cupcake chain is shutting down all 48 of its stores across the country. Stacey Bell has the story.

    The New York-based Crumbs cupcake chain is shutting down all 48 of its stores across the country.

    The company says it informed its employees Monday it was closing all its stores in 10 states and the District of Columbia at the end of the business day. A representative with the company wouldn't say how many workers were affected or how many stores it had remaining on its last day.

    "Regrettably Crumbs has been forced to cease operations and is immediately attending to the dislocation of its employees while it evaluates its limited remaining options," the company said in an emailed statement. That will include filing for Chapter 7 bankruptcy liquidation.

    The company had already been closing underperforming stores since the end of 2013 and had just been delisted from Nasdaq.

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    Crumbs was founded by husband-and-wife team Jason and Mia Bauer on the Upper West Side in 2003, and was then purchased by a shell company in 2011.

    More recently, however, it had been suffering from a steep decline in sales. For the three months ending March 31, Crumbs Bake Shop Inc. reported a loss of $3.8 million, steeper than the loss of $2 million from the same period a year ago.

    The company had warned in a filing with the Securities and Exchange Commission in May that it "may be forced to curtail or cease its activities" if its operations didn't generate enough cash flow.

    The shop was known for its giant, indulgent cupcakes with signature flavors like Girl Scout Thin Mints, cookie dough and blackout. 

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