YouTube Moves Into Netflix's Neighborhood
Google-owned video site begins to stream movie rentals
The front page of YouTube's rental store.
Thursday, Apr 22, 2010 Updated at 6:15 PM EDT
Netflix is sailing high right now, so news that YouTube has relaunched its underwhelming streaming movie rental service again should not phase them.
In February, YouTube launched a pilot program offering five streaming independent movies from the Sundance Film Festival for $3.99. Critics were quick to label the program a dud but YouTube countered, saying it was quite happy with only 2,684 views netting $10,709.16.
YouTube has since expanded its library with more "independent, anime, Bollywood, and documentary films" and relaunched its service Thursday. Rentals cost between $0.99 – $3.99.
Google's stepchild may have a hard time turning its second run at streaming movies more successful than the first. The San Bruno-based company is quietly entering into an already saturated market dominated by iTunes and Netflix.