General Motors Drops Oscar at the Curb | NBC New York

General Motors Drops Oscar at the Curb

Automaker won't buy ad time for the 2009 Academy Awards show

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    In response to poor sales brought on by rising gas prices, General Motors is ending its 10-year relationship with the Oscars.

    And the Oscar goes to … well, it doesn't go to General Motors.

    After a 10-year relationship that netted ABC more than $110 million, GM has decided to pass on the 2009 Oscars and put its ad dollars elsewhere.

    "It is a great property, but it simply didn't fit into our plans for 2009," a GM spokeswoman told the <a href="http://online.wsj.com/article/SB121901450793948103.html?mod=googlenews_wsj"target="_blank">Wall Street Journal</a>.

    The move by GM is the latest in cost-cutting measures taken to off-set the damage done by the high price of gas to their bottom line.

    Instead of the Oscars, GM intends to start doing more Web-based advertising, which allows them to better track the return on their investment.