And the Oscar goes to … well, it doesn't go to General Motors.
After a 10-year relationship that netted ABC more than $110 million, GM has decided to pass on the 2009 Oscars and put its ad dollars elsewhere.
"It is a great property, but it simply didn't fit into our plans for 2009," a GM spokeswoman told the <a href="http://online.wsj.com/article/SB121901450793948103.html?mod=googlenews_wsj"target="_blank">Wall Street Journal</a>.
The move by GM is the latest in cost-cutting measures taken to off-set the damage done by the high price of gas to their bottom line.
Instead of the Oscars, GM intends to start doing more Web-based advertising, which allows them to better track the return on their investment.