Well, here's a picture that speaks 1,000 words.
As the official beauty partner of the National Football League, CoverGirl recently released a series of ads encouraging female football fans out there to get their game faces ready--with the help of CoverGirl cosmetics, of course. The "Get Your Game Face On" campaign featured looks inspired by all 32 NFL teams, including the Baltimore Ravens, whose model is sporting heavy purple eye makeup and liner drawn on in the shape of wings.
But in response to the Ray Rice debacle that rocked the NFL last week, the Ravens-themed ad has since been Photoshopped--and duly retweeted and shared all over social media--to make it look like the model also has a gruesome black eye, giving "#GetYourGameFaceOn" a whole new stomach-churning meaning.
— glick23 (@23Glick) September 13, 2014
The Photoshopped images went viral and ended up repeatedly combined with the hashtag "#GoodellMustGo," which was started by women's rights advocacy group Ultraviolet, one of many who are calling for NFL Commissioner Roger Goodell's resignation. The team at Ultraviolet also arranged for "Goodell Must Go" banners to fly over stadiums yesterday during the NFL's week-two games.
"#Boycott NFL" and other team-specific calls for social change also started blowing up online, many of them accompanied by the altered CoverGirl ad.
CoverGirl responded Monday to the image being shared around social media.
"As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable," the company said in a statement. "We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence."
The protest continues in response to the increasingly apparent way in which Goodell and Ravens officials fumbled when it came to Rice, who was arrested months ago for assaulting his then-fiance and now-wife Janay Palmer and was initially only given a two-game suspension, despite there being video showing the running back dragging a seemingly unconscious Palmer out of an elevator.
It's only been a week since a second video, this one actually showing Rice hitting Palmer, prompted his immediate contract termination and indefinite suspension from the league (which Rice has since appealed), but the outcry for a long, hard look at the NFL's history of forgiveness for domestic violence has only continued to get louder over the past seven days.