Magnus Magnusson / H&M
Marni's Consuelo Castiglioni works with H&M's Margareta van den Bosch on a sample for the new collaboration.
Mere weeks after launching the blockbuster Versace for H&M collection, H&M has announced the next designer scheduled to create a collaborative collection for the Swedish retailer: Marni.
The new collection, set to launch in March of 2012, will focus on what the Italian label does best -- colorful, bold prints.
In a statement, designer Consuelo Castiglioni said: “I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.”
As the retailer did with its Versace collection, H&M released a promotional video giving a view sneak peeks at the collection, with highlights including a blue dotted suit and an abstract printed dress, as well as some killer accessories like silver heels, a white floral necklace and a neon choker. The collection will also feature pieces for men like a spring jacket and a cobalt blue striped shirt.
In the video, Castiglioni says she's excited to "speak to a wider audience, and in particular to the younger generation."
Tim Blanks of Style.com also appears in the promotional video, saying "Marni is very much Consuelo. She does fit into that tradition of Miuccia Prada, Rei Kawakubo -- women like that who are thinking designers who don't take the easy route ... She aims for a sort of sensuality of the mind."
The prints and styling look especially dazzling, as well as the accessories, which are popular in the main Marni line and will no doubt prove incredibly popular in the H&M collection.