LONDON, ENGLAND - APRIL 29: Princess Eugenie of York (L) and Princess Beatrice of York arrive to attend the Royal Wedding of Prince William to Catherine Middleton at Westminster Abbey on April 29, 2011 in London, England. The marriage of the second in line to the British throne is to be led by the Archbishop of Canterbury and will be attended by 1900 guests, including foreign Royal family members and heads of state. Thousands of well-wishers from around the world have also flocked to London to witness the spectacle and pageantry of the Royal Wedding. (Photo by Pascal Le Segretain/Getty Images) *** Local Caption *** Princess Eugenie;Princess Beatrice;
From the royal wedding to thousands of Internet memes, Princes Beatrice's cartoon-ish Philip Treacy fascinator was quick to capture the world's attention. Now, it has fetched roughly $130,000 (81,100 GBP) for UNICEF.
The enterprising, philanthropic princess chuckled her way across the worst-dressed lists and leveraged the attention for an Ebay auction to raise money for children's charities. One anonymous bidder snagged the hat from a group of 40 bidders that, appropriately included, at one point, the mega-popular children's group, the Wiggles.
Princess Beatrice told the Telegraph:
"I've been amazed by the amount of attention the hat has attracted It's a wonderful opportunity to raise as much money as possible for two fantastic charities. I hope the winner of the auction has as much fun with the hat as I have."
Treacy's toppers retail in the range of $1,000-$2,000 and up, but the six-figure sum presumably sets a new record.