Diane von Furstenberg's first scent in eight years, "Diane", will be unveiled this weekend, and subsequently launched in stores starting in September, WWD reports. The perfume will debut at a 30-day Bloomingdale's exclusive in NYC, then will hit shelves at Nordstrom and Sephora nationwide.
“People forgot about the power of perfume and the magic of perfume. Perfume has been used since antiquity to seduce.” She added, “It is about emotion; it is memory and addiction. I want to bring that back,” she noted, adding “everything I have learned and all the power I have is in this bottle.”
The fragrance seems steeped in intensity, with a formula that blends rich, feminine florals with deep and "mysterious" notes of violet, plus myrrh, musk and patchouli.
According to the report, the Diane fragrance is just the beginning -- another perfume and, potentially, a line of cosmetics, are set to follow.