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The inside line on New York fashion

New York Can't Get Enough French Fashion




    As our giddiness from the opening of Isabel Marant's new Soho boutique ebbs (though just barely), we're bracing ourselves for a new episode of fashion glee.  Other French brands - some with consumer-friendly price tags no less - are moving in.

    WWD reports that a number of contemporary labels out of Paris are eyeing Big Apple real estate.  Affordable luxury lines, Sandro (which launched on Net-a-porter in May) and Maje, hope to make their U.S. debut with boutiques in New York by the end of next year.

    Vanessa Bruno's timeline is a little longer - she hopes to open here in the next two years, having chosen to set up shop first in L.A. this July. (No word on whether Paul & Joe, another French export with an L.A. outpost, is scouting for space on this coast.)

    Comptoir de Cotonniers, which already has a Soho store, as well as one in Greenwich, Connecticut, is planning another boutique in Manhattan by year's end. Zadig & Voltaire is planning on more spots in New York, adding to their Meatpacking and soon-to-open Soho boutiques.

    Finally, The Kooples is taking it a bit more slowly negotiating with Bloomingdale's on in-store boutiques.

    All we can say is oh la la.


    Top, left to right: Vanessa Bruno; Zalig & Voltaire; Paul & Joe; Sandro
    Bottom, left to right: The Kooples; Comptoir de Cotonniers; Isabel Marant; Maje.