The company employs some 200,000 people across 55 countries and provides health care to all workers, even part-time. He calls them "partners" rather than "employees."
"It does go back in a way to my roots in Brooklyn," said Schultz. He said he grew up "on the wrong side of the tracks" in Canarsie and experienced first hand the toll unemployment and lack of health care takes when his father was laid off.
"I want to balance profitability with social comprehension," he said. "We created the kind of company that customers began to trust."
Schultz spoke Tuesday night with Bloomberg Businessweek chief content officer Norman Pearlstine in promotion of his new book, "Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time."
In it, he points to innovation and social consciousness as the keys to the company's success.