JackRabbit unveils its new advertising campaign titled 'Run for the Rabbit' with its selected six runners, from left to right, back row - Ali Feller, Ben Wyman, Anthony Coppolino, coach Jon Cane, front row - Kim LiCalzi, Margaret Marrer, and Cipriana Cuevas, who will all participate in the Hamptons Marathon later this year, New York, Friday, April 22, 2011. (InsiderImages/Stuart Ramson for JackRabbit)
New York City's JackRabbit Sports store has launched a campaign to support six New Yorkers for the 2011 Hamptons Marathon as they raise money for each of their charities.
The running and sports gear store, announced its "Run for the Rabbit" campaign April 22. The six chosen runners are provided a running coach and a platform on the JackRabbit Sports website to raise money for their individual charities up until the race on September 24.
The charities are: Juvenile Diabetes Research Foundation, the Ace in the Hole Foundation, Lifebeat: Music Fights HIV, Crohn's & Colitis Foundation of America, Uniting Against Lung Cancer, and Teach for America.