Today at 10am at Grand Central (Shuttle platform if you're interested), the MTA will unveil its first fully-wrapped subway car, an advertising initiative meant to increase revenue. We're a little torn. On one hand, in a city where advertising is already an assault on the senses, this just makes it all a bit louder, doesn't it? Conversely, won't the inevitable Subway sandwich adin which a car is made to look like a wrapped sub in one of those plastic baggiesbe absolutely adorable? Thoughts please. [CurbedWire Inbox]
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