Smell Like a Burger, Get All the Ladies - NBC New York

Smell Like a Burger, Get All the Ladies

New scent for men from Burger King makes you smell like a Whopper

    processing...

    NEWSLETTERS

    Meet Four Inspiring Kids Tackling Cancer
    VirtualErn/Flickr Creative Commons
    Mmm, doesn't the smell of Whopper put you in the mood?

    Hey ladies, don't you just love a man who smells like charred meat? Burger King has read your thoughts and answered your prayers with FLAME™, a new limited-edition body spray for men.

    According to Gothamist, the spray "evokes the smell of freshly broiled Whoppers." FLAME™ -- which really is written just like that, with the all-caps and the trademarking (and if you're going to do that, why not spring for an exclamation mark, so it reads like the title of a Broadway musical?) -- is available at cosmetics chainlet Ricky's NYC and online, thanks to a website (the URL is www.firemeetsdesire.com) that jibes with the burger giant's cheeky rebranding of the King as a fast-food-mascot Barry White, with the Quiet Storm soundtrack and the sex-you-up hot tub graphics.

    As for the spray itself, we suspect this is probably not a new product, but rather some marketing genius' next-generation repackaging of an engineered flav-o-essence that BK staffers spray on the meat to make it smell like it's fresh from the grill (and not the microwave). But no matter! It'll make you smell good enough to eat, and that chick in the low-cut shirt will want to slather you with ketchup, slap a processed cheese square on you, and devour you with a few strings of iceberg lettuce and a slightly wilted pickle.