“Paranormal Activity” Becomes Most Profitable Movie Ever

"Paranormal Activity" has just surpassed "The Blair Witch Project" to become the most profitable movie ever.

The box office hit was made for less than $15,000 and as of Wednesday has grossed a whopping $65.1 million, TheWrap.com reported.

VIEW THE PHOTOS: Celebs In Halloween Costumes

The movie's box office success has reaped a staggering 414,233 percent return on its initial investment.

"Paranormal" has gradually expanded from 12 to 33 to 160 to 760 to this weekend's 1,945 theaters – a move that some criticized – but one that Executive VP of Distribution for Paramount, Don Harris, credits as a key to the horror film's success.

VIEW THE PHOTOS: Access' Top 10 Most Anticipated Movies Of 2010

"Everybody else thought we should be going faster than we were," he told TheWrap. "But I thought we were doing a pretty good job of seeding the ground as we went. I don't know that we would have done a lot more last weekend if we would have added a bunch of runs then."

The studio has reportedly spent less than $10 million to market the movie.

Related Content from AccessHollywood.com:
VIEW THE PHOTOS: MovieMantz Countdown: Top 10 Scariest Movies of All Time
PLAY IT NOW: Sleeper Hit 'Paranormal Activity' Takes The Box Office By Storm
PLAY IT NOW: Katie Featherston & Micah Sloat On 'Paranormal Activity'

MORE ACCESS ON THESE TOPICS: 'Paranormal Activity' - Box Office - Movies

Copyright NBCAH - Access Hollywood
Contact Us