Erin Murphy's Urban Conscience: For the Young & Fun Philanthropist

In a swanky loft off Central Park West, industry friends gathered for a designer auction to benefit Haiti organized by Erin Murphy, founder of Urban Conscience -- a months-old, growing non-profit.

"It's sort of like a non-profit for non-profits," Murphy, a patternmaker for Vera Wang, said against the backdrop of several clothing racks donated to the event.

"I started Urban Conscience in order to create awareness and raise money for established charities that I share similar values with. ... The hope is that we'll be throwing 7 to 8 events per year, all while promoting other charitable events in the city."

The intimate get-together, originally set to be hosted in Murphy's own apartment, quickly outgrew its venue. The crowd represented respected fashion outlets such as Michael Kors, Betsey Johnson and Vera Wang.

One-hundred percent of the proceeds, including auction bids and tips from the bar, will benefit the Hope for Haiti Foundation as well as Partners in Health.

"There are so many events in the city that are $20, or whatever, for an evening of cocktails and hors d'ourves whereas with this your money is going to a great cause rather than just going to a bar to get drunk," Murphy said. "It is in our generation's budget to be charitable."

And when not busy giving, you can find Erin Murphy at the SoHo House, Spotted Pig, or Southside -- where the "music is great and the [people] are always hot."

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