The aptly named Lower East Side boutique Honey in the Rough has added flirty springtime dresses to its growing e-commerce lineup of accessories and apothecary.
Fostering such indie-label favorites as Lorick, United Bamboo, Alexandre Hercovitch, Mociun, Thread Social and lots more, Honey in the Rough has garnered a cult following to its charming downtown boutique. And while there's always an excuse to hit the shop, the website's addition of apparel to its offerings made our day (or, more appropriately, our later-this-evening couch session).
There are currently 25 dresses selling on the site and we're anticipating more in the near future if the site's consistent growth has been any indication.