Vena Cava to Launch Lower-Priced Basics Line - NBC New York
Thread | NY
The inside line on New York fashion

Vena Cava to Launch Lower-Priced Basics Line



    Launching a basics line certainly seems to be the new way to add profitability to any collection, as evidenced by Alexander Wang's incredibly popular T basics line, so it seems logical that other indies should start to follow suit. 

    Viva Vena, the new line from Vena Cava designersSophie Buhai and Lisa Mayock, will take the line's signature focus on prints and apply it to more affordable tees, tanks, and dresses, according to WWD. Using the designers' entirely unique hand-drawn patterns seems an excellent jump-off point for any diffusion for the duo -- in fact, we remember speaking with the two about collaborations back in February and discussing how any partnership or diffusion is always fascinating because it tends to distill any brand down to its most unique element.

    The new collection will retail entirely under $200, and will start selling at Saks Fifth AVenue, Barneys,, Bergdorf Goodman, and come July.