Pringle of Scotland is sprucing up its brand around newly-appointed design director, Alistair Carr, who aims to refocus the classic UK brand around knitwear and heritage staples.
"I won't be doing rustic, woolly grandma knits, but very beautiful clothes that women want to wear," Carr told WWD.
He was also careful to point out this isn't a move to jump on the back-to-basics trend wagon. “I plan to go through the archives in Scotland, and I think it’s important to respect Pringle’s heritage, but I don’t want to ‘do’ a heritage line.”
That means, according to the report, “more dressed-up elements for evening," refreshed colors and nods to classic prints like the argyle, as well as a stronger link between men's and women's collections.
Carr, whose resume includes stints at Balenciaga, Marni, Cacharel and Chloé, also plans to introduce shoes, bags, and small-leather goods in short order.