Yigal Azrouel Launches E-Commerce and “In the Studio” Blog

Designer Yigal Azrouel has always maintained a rep for killer draping instincts and strong, womanly silhouettes. But today's new e-commerce feature brings an even more impressive quality to online shoppers: touch.

Besides the traditional "shop by look" category and a forthcoming "In the Studio" blog, which promises to follow the designer and his team on fashion house-related adventures ranging "from music to fabric development," visitors can now shop by texture via clickable, displayed fabric patchwork samples that link to their respective garments.

Whether you're compelled to click rich, neutral knits or dip-dyed wool thumbnail, we found the shop-by-instinct experience -- and resulting goods -- to be all the more enticing post-click.

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