McQ Returns to McQueen, With Some Changes on The Horizon - NBC New York
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McQ Returns to McQueen, With Some Changes on The Horizon



    Now that it's licensince pact with Italy’s SINV SpA has expired, Alexander McQueen's contemporary diffusion line, McQ, is back in the hands of its namesake company. And while the five-year old brand will still maintain most of its trademark qualities and design aesthetic—edgy and playful riffs on classic English-inspired tailoring—consumers can expect prices to lower to about 25 percent less than their current price points.

    Jeans will retail for about $235, while dresses and jackets will fall in the $270 to $405 range, and t-shirts will be under $100. “We always felt there was scope to create a brand that was more accessible —and a little more edgy,” says Jonathan Akeroyd, president and chief executive officer at Alexander McQueen [via WWD]. Sarah Burton, who took over as the design head for Alexander McQueen following the designer's suicide last February, will oversee a team led by Pina Ferlisi, who cut her teeth working with popular contemporary brands like Generra, Coach, Marc by Marc Jacobs and Gap.

    As a push for a stronger presence in key markets, including the U.S., a 160-piece pre-fall collection that was debuted in showrooms in New York, Milan, Tokyo and London yesterday featuring an array of schoolboy-meets-punk dressing.