Coming This Spring: Zac Posen for Target - NBC New York
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Coming This Spring: Zac Posen for Target



    Fresh on the heels of the heavily-eyebrowed hunk's announcement that he'll be creating a lower-priced diffusion line called Z Spoke, designer Zac Posen gets picked to be the next collaborator in Target's Go series.

    Posen joins the ranks of labels like Richard Chai, Rogan, Thakoon, and most recently, Rodarte (whose much-anticipated collection launches December 20. The designer's collection for Target will be available for a limited time (pretty much one month only) starting in late spring, from April 25 - May 30.

    The "Go" collaborations are often (wrongly) confused with Target's newly-launched "Designer Collections," which has featured designers like Alexander McQueen and most recently Anna Sui.

    Posen is one of those designers that have managed to remain well-respected within the community, but outside of the spotlight in terms of mass-market fashion. (Contemporaries like Jack McCollough and Lazaro Hernandez, for example, designed for Target years ago.) Therefore, it's interesting that the designer has launched such an all-out offensive on a more mid-range market (especially after something of a shakeup inside the company).

    The designer has long been designing incredibly-detailed clothing (with a focus on gowns) for seriously large amounts of money -- according to WWD, his collection runs $900-$12,000 -- and even his "lower-priced" Z Spoke will peak at $675 for a knit dress, which is certainly not what many would consider "low." So it's especially interesting that Target has not yet disclosed prices for Posen's upcoming line -- likely because they're still wrangling what will be acceptable for Target shoppers.