Just when you thought you've seen it all at a football game, the Cheez-It Citrus Bowl in Orlando took things to a whole new level Monday.
During pregame events before the showdown between the LSU Tigers and Purdue Boilermakers, a reported six-foot tall version of the popular snack cracker game out of a giant box to the hit song "Party Up" from late rapper DMX.
The bowl game later tweeted the snack's name was "Ched-Z."
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Cheez-It is in its first year sponsoring the annual New Year bowl game while also sponsoring the annual Cheez-It Bowl at the same stadium, in which Florida State defeated Oklahoma in front of that game's mascot Prince Cheddward.
