Hugh Hefner September 28, 2017 12:01 am Hugh Hefner, Iconic Playboy Founder, Dies at 91 Playboy Enterprises announced Wednesday, Sept. 27, 2017, that founder Hugh Hefner died from natural causes at his home, surrounded by loved ones. He was 91. Local 3:21 Katy Perry's surprising regret about cheeseburger Met Gala look 4:28 ‘Apples Never Fall' and ‘Jurassic Park' star Sam Neill reveals his real name 1:01 Biden administration plans to reclassify marijuana as a Schedule III drug 2:28 King Charles returns to public duties amid cancer diagnosis 3:10 Nicole Kidman gushes over family's support at AFI honor