November 25, 2013 10:58 am First Look: Macy's 2013 Thanksgiving Day Parade Balloons Parade organizers hope to wow the crowds with some new spectacles in the 2013 parade, which airs at 9 a.m. Eastern time Thursday on NBC. Local 5:49 Kelly Clarkson hilariously attempts handmade pasta with chef Evan Funke 1:59 Ellen DeGeneres jokes about being ‘kicked out of show business' 1:36 O.J. Simpson's cause of death revealed 2:03 Does Shakira still believe in love following Gerard Piqué split? 2:36 Super dad makes Mario-themed obstacle course for son's birthday