Company Makes “Tanorexic” Doll After NJ Mom

HeroBuilders' blonde, orange-faced doll in a black pantsuit is $29.95

A New Jersey woman was arrested after police said she brought her 5-year-old daughter into a tanning booth, causing the girl to suffer burns. But the mom says her daughter was never exposed to tanning booth lights and was only slightly burned by sunlight while playing outdoors. Ida Siegal reports.

A Connecticut novelty company is selling a "Tanorexic" action figure based on a deeply tanned New Jersey mother accused of causing skin burns to her young daughter in a tanning booth.

Patricia Krentcil of Nutley has said she loves tanning, but wouldn't — and didn't — take her 6-year-old into a tanning booth. Krentcil pleaded not guilty last week to a child endangerment charge. She says her daughter got a sunburn outdoors.

Emil Vicale, president of Oxford, Conn.-based HeroBuilders, says everyone has friends into heavy tanning "and we thought it was a funny thing to do."

The blonde, orange-faced doll in a black pantsuit is $29.95.

Krentcil's phone wasn't answered Tuesday night. Her attorney didn't return an after-hours message.

HeroBuilders also has drawn attention for its action figures of presidential hopefuls.

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