1st Look: Pret-A-Surf

Jillian Demling, an editor at Vogue, and Karen Mulligan, a studio manager for photographer Annie Leibovitz, shared a love of riding the waves, but noticed that there was a lack of chic surf wear for women. So the fashion duo teamed up to launch swimwear line Pret-a-Surf, which has garnered celeb fans like Rihanna and Blake Lively for its functional, yet sophisticated bathing suits and rash guards. Catch LXTV’s 1st Look on Saturdays at 7pm and Sundays at 1am on WNBC 4.