New York City

Museum of Ice Cream Celebrates Halloween Season With New ‘I-Scream' Experience

The "I-Scream" experience at the Museum of Ice Cream features 13 reinvented installations for the month of Halloween

NBCUniversal Media, LLC

The Museum of Ice Cream celebrates the Halloween season with its “I-Scream” experience that is offered throughout the month of October. (Video produced by Ryan Baker)

What to Know

  • The "I-Scream" experience runs through end of October at the Museum of Ice Cream.
  • There are specialty ice cream treats offered for the Halloween season.
  • The museum's famous "Sprinkle Pool" has become a "Sprinkle Graveyard."

The Museum of Ice Cream located in Manhattan has reinvented itself for the month of October with its spooky new “I-Scream” experience -- featuring 13 reinvented installations for the Halloween season.

“We turned our lounge into an apothecary. We’ve turned our sprinkle pool into a sprinkle graveyard… we also have trick-or-treating stations throughout so people can grab as many treats as they want,” Museum of Ice Cream Manager Carlo Schiano said.

Visitors participating in the I-Scream experience are encouraged to come in costume. Additionally, each ticket comes with unlimited ice cream treats -- although with a twist.

“We have our Orange Vanilla. It is vanilla but comes with a hint of pumpkin spice in it... Magical Unicorn is the best flavor ever. I’m addicted to it. It has vanilla-based ice cream, pink buttercream, rainbow sprinkles and graham crackers," Museum of Ice Cream Experience Lead Angelin Bravo said.

In just three years, the Museum of Ice Cream went from a national pop-up phenomenon to building its New York City flagship location in 2019. 

“The response was tremendous. We’ve taken that momentum and built out units in Austin, we have a unit in Chicago, we have one in Singapore, and one in Shanghai now," said Schiano. “Museum of Ice Cream is a place that’s meant to inspire the senses. It is meant to create an environment where people can just unleash the kid inside.”

For more information on I-Scream, as well as the Museum of Ice Cream, click here.

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