Gwyneth's Goop: Now Sponsored by Topshop? - NBC New York

Gwyneth's Goop: Now Sponsored by Topshop?



    Under the Tucson Sun

    It's been half a year since Gwyneth Paltrow has sent out a shopping-focused edition of her weekly GOOP e-newsletter. In that time, we've been aimlessly drifting about, unable to clothe ourselves properly without her words of wisdom.

    Thankfully, she's back dispensing the wardrobe advice. In today's edition, Gwynnie introduces the novel concept of 'shopping your closet', but also shows you where to buy new pieces (if, say, your closet isn't as shoppable as Gwyneth Paltrow's).

    Curiously, she mentions Topshop as a designer alternative a few times—which either means she's as excited about the new Soho store as we are or there's some sort of hidden sponsorship going on here.

    Also intriguing: she's taken a page from Wasson and has cleared out her closet, selling a ton of items on eBay with the proceeds going to charity.

    Copyright © 2009 Racked