Collabs: Details on McQueen for Target Emerge


[Looks from the McQ Alexander McQueen pre-spring/summer 2009 collection]

Today, WWD has more info on the Alexander McQueen for Target collaboration that was hastily announced yesterday. We still don't have an exact drop date (sometime in March) or pricing, but we do have descriptions of the clothing, which sounds edgy:

McQ Alexander McQueen for Target will feature lightweight sweaters, skinny jeans, bubble dresses, slim skirts and cuffed shorts. Signature pieces include a coated cotton poplin black trench, a rock ’n’ roll gray denim cropped studded jacket, a men’s wear-inspired tuxedo blazer and a color-blocked one-shoulder dress with bubble hem. The collection also will include swimwear and cotton voile print scarves.

The collection has a muted color palette of black, white, gray and tan with accents of cobalt blue and bright pink. Studs and mesh give items an edge. For example, a chambray sleeveless shirtdress has stud detailing, there’s a mesh wrap dress and an open yarn zipper cardigan. Graphic prints and silk-screen photographs give tunics, dresses and T-shirts visual interest. The Leila silk-screen T-shirt with a necklace collar was designed for The Duke Spirit lead singer, while other band members are immortalized on a sleeveless jersey T-shirt.

As was reported yesterday, Target will be launching the line under a new program called Designer Collaborations, which will feature established designers (unlike their current Go International! effort, which targets up-and-comers). No word as to who will be up to bat after McQueen, but we encourage you to rumormonger in the comments.
· McQueen Kicks Off Target Design Effort [WWD, subscription req]For more stories from Racked, go to racked.com.

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