A Whole New World: Disney is rushing full-tilt into the…

Disney is rushing full-tilt into the lifestyle market, selling "upscale, high-glam" clothes for women, and streetwear-inspired hats and sweatshirts for men. "It is an ambitious plan for a company whose idea of fashion for decades was to attach plastic mouse ears to a beanie," says the Times. Oh snap! "Analysts who follow Disney said the company’s strategy is smart, though the recent downturn in consumer spending may make it difficult to meet those aggressive sales goals, and some consumers have noticed a similarity between Disney Couture and Juicy Couture." Oh snap again! Speaking of similarities, do the Mickey Mouse heels at right remind you of anything? [NYT; Shopbop]For more stories from Racked, go to racked.com.

Copyright RACKN
Contact Us