Long Island City's landmark Pepsi sign is beginning its long-awaited march north. A Curbed tipster sent in the above action shot, showing the in-progress disassembly. The move along the LIC waterfront in Gantry Plaza State Park is just a couple hundred yards, but developer Rockrose's The View is called that for a reason, and a big old advertisement getting in the way just won't do. The neon sign first migrated to ground level in 2004 when the old Pepsi bottling plant was demolished. It has dotted the Queens landscape since the '30s.
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