Bowlmor Lanes is hoping for a strike in the 10th frame.
The the iconic Union Square bowling alley announced today it will be building a second Manhattan facility in Times Square. It will be one of about a half a dozen bowling alleys in Midtown once it opens in October 2010.
But Bowlmor is hoping to make a bigger and better bowling experience. The massive 90,000 square foot space will be housed in the former New York Times building on West 44th Street and its design is an unapologetic tribute to the Big Apple.
The 50-lane bowling bonanza will be divided to portray seven different quintessentially New York attractions -- including Chinatown, Central Park, Soho, Tribeca and the Subway system.
Inside the complex, Warhol-esque artwork will cover the walls of the "Pop New York" lounge and a stairway will be fashioned to look a lot like the Brooklyn Bridge, according to the developers.
The Midtown venue will be the largest of the six Bowlmor Lanes locations around the country, the company said in a statement.
The original Bowlmor Lanes in Union Square was opened in 1938.