And the umpteenth mainstream press piece on Yelp is about to hit the newsstands. A preview for tomorrow's big NYTimes piece: "With Yelp, the online user-written review Web site, 'you too can be a restaurant critic,’ Donald G. McNeil Jr. writes. 'You can have fans. You can get the glory of personal thanks from chefs you’ve deified, or the smug satisfaction of hate mail from those you’ve savaged...you can cadge free drinks or meals. As a bonus, you might even get a sex life — and if so inclined, you can discuss it in detail, online, with fellow foodies.'" Please Don, don't encourage them. [Diner's Journal]
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