Socialites Leave the Nest but "Start Small" - NBC New York

Socialites Leave the Nest but "Start Small"



    Socialites Leave the Nest but "Start Small"
    Neilson Barnard/Getty Images
    Oliva Palermo is ready to dabble in trinkets.

    What is the fastest way out of Mom and Dad's house (or, in this case, Upper East Side duplex)? If you're an upwardly mobile over-30 socialite, the answer is easy. Embark on a hobby-career: designer, candy hawker, actress, slut. The options are endless.

    Page Six Mag and the Observer are abuzz with the latest rage in cute little accessories: Jobs. Tory Burch went for her own whole line of clothing, but that seems like a lot to bite off for a start. Purses are nice, if you're older like Tinsley Mortimer, maybe. Anyhow, she's already married, so she might as well be dead. But what are the kids up to?

    Jewelery seems to be the way to go. Its appeal to those who are easily distracted by sparkley, glittering things cannot be underrated. Fabiola Beracasa, Zani Guggelmann and other next gen social X-rays are already dabbling in trinkets. Beracasa is the new creative director of jewelry line Circa, and Guggelmann has long traveled the world picking up gems for her own collection. And now who has diamonds in her eyes? Who else but that lovable and irascible scamp on "The City" (the one Whit refers to as a "social") Olivia Palermo.

    Palermo tells New York Magazine that she might like to use her newfound "City" exposure (she'd already said she was launching herself as "a brand") to pursue her career goals. “Like, maybe I’ll start a jewelry line,” she told the mag. And why? “It’s best to start with something small, right?” That's right Liv, because jewelery comes in tiny, little boxes it's a good place to start.

    By this summer they will probably all have their own vanity shops in East Hampton and there won't be a hardware store or ice cream shop for miles.