A Happy Hour for Fido - NBC New York

A Happy Hour for Fido

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    The bar at Back Forty in the East Village.

    One Manhattan bar is going to the dogs.

    On August 26, Forum Bar near Union Square, will be holding a happy hour benefit where, for the first time ever, 20 percent of all bar sales will be donated to The Pets for Life program.

    The Pets for Life NYC Program is dedicated to helping pet-owners handle any issues that could potentially lead them to surrendering their pets to the city’s animal shelter system.

    “Most problems that lead to the surrender of pets are solvable," said Alissa Pinck, a JS2 Communications representative.

    Common problems include domestic violence, eviction, foreclosure, hospitalization, and house fires, pet behavioral issues, allergies, landlord-tenant disputes, pet illness, and lack of pet care knowledge.

    The program offers solutions from counseling and education to providing reduced-cost kennel services. Common financial issues are solved with provided temporary foster care, free or low-cost spay/neuter services, and even pet food donations.

    The Humane Society of the United States is holding the event between 4:00 - 10:00 p.m. in Forum, at 127 Fourth Ave. in Manhattan -- no cover.

    If the event is a success, Pinck told NBCNewYork that the group would love to keep having it on an ongoing basis.