Tired of Dr. Zizmor and "See Something, Say Something" ads? There's finally something else to look at during your morning commute.
The Museum of Modern Art today launched a satellite exhibition in Brooklyn's Atlantic Avenue subway station, showing reproductions of 58 iconic works, including Monet's "Water Lilies" and Van Gogh's "Starry Night," on the platform.
Straphangers viewing the exhibition can also gawk at the five full-frontal nudes featured in Picasso's "Les Demoiselles d'Avignon" or take in Andy Warhol's iconic Campbell's soup-can series - both are on display. Other featured artists include Georgia O'Keeffe, Doug Aitken and Henri Matisse.
Riders with time to spare can use their cell phones or subway pay phones to download and listen to audio guides that accompany selected works at the station.
The six-week subway showing is MoMA's attempt to lure New Yorkers to the museum, which charges a hefty $20 entrance fee for adult visitors. MoMA officials told the New York Times that the exhibition is a "large-scale ad campaign" designed to persuade locals to visit the midtown attraction.
The underground art show will run until March 15 at the station.