Free Kisses at Jacques Torres Today - NBC New York

Free Kisses at Jacques Torres Today

Yup, you read right: The champagne (kisses) will be flowing from noon to 3 at all locations -- thanks to Torres' legal battle with Hershey.



    Free Kisses at Jacques Torres Today
    Getty Images
    Jacques Torres wants to kiss you today.

    Short version: At the city's Jacques Torres locations, they'll be giving away 10,000 champagne kiss bonbons today between noon and 3PM (one per customer, let's not get greedy).

    Longer version: Hey, did you hear Jacques Torres, a.k.a. Monsieur Chocolat, a.k.a. your cocoa-bean addiction, is being sued by the Hershey Company? It's true! Hershey fired off a cease-and-desist letter to M. Torres stating they were "concerned" that his champagne kiss bonbon -- a tiny square topped by a faux lipstick-smooch mark, filled with chocolate that's spiked with champagne -- "infringes upon a number of trademarks used by The Hershey Company."

    Torres, in a word, thinks their claim is straight-up hogwash. So in addition to sending off a brilliantly snippy retort (favorite line: "The first ingredient in Jacques Champagne Kiss is champagne. We are unaware of Hershey's using champagne in any of its products." Read the whole thing, along with Hershey's initial missive, at Grub Street), he's bringing the debate to the people, and distributing thousands of the wee delights to New Yorkers today, so that they might weigh in on the battle for chocolate-kiss democracy.

    Find the closest Torres near you at the website: