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NBA Stars John Wall, Carmelo Anthony Invest in Cannabis Company LEUNE
The California-based company raised approximately $5 million in a funding round that includes NBA power agent Rich Paul.
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NBA Issues Second $3 Million in Grant Program for Black Communities to Create Jobs and Career Advancement
The NBA will distribute over $3 million in grants as part of its 10-year, $300 million commitment to help Black people.
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Sports Agent Rich Paul Joins Former Nike Execs to Start Marketing Agency Adopt
Rich Paul, the agent for NBA star LeBron James, joined three former Nike executives to start Adopt, a marketing and branding company.
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Sports Tech Company Hyperice Strikes Multiyear Sponsorship Deal With New York Yankees
Hyperice will make its products available to Yankees players and have in-stadium signage rights at Yankee Stadium.
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NBA Is Next Up for a Big Rights Increase, and $75 Billion Is the Price
The NBA’s current deal pays $2.6 billion per year, and it could increase that figure to $8 billion in its next agreement.
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Oakland Athletics Close to Selling First $64,000 Luxury Suite Using Bitcoin
Oakland Athletics president David Kaval told CNBC’s “The Exchange” the team could finalize the sale of one of its 10 bitcoin suites for the season by Friday.
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PepsiCo Unveils New Line of Mountain Dew Energy Drinks With Lebron James' Endorsement
PepsiCo’s new Mtn Dew Rise Energy line is meant to compete in the energy drink category and draw in consumers who usually stick to coffee or juice.
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LeBron James Ups Stake in Red Sox Parent Company Fenway Sports Group, His First Steps Toward Owning a Pro Team
The NBA basketball star is serious about one day owning a professional sports team, his agent Rich Paul tells CNBC.
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San Francisco Giants Add Sports Agency Pivot to Save on Travel Costs as League Seeks to Stem Covid Losses
The Bay Area company is also looking to raise $25 million to expand operations, including a mobile app for clients.
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Overtime Is Starting a Basketball League for 16-To-18-Year-Olds That Pays at Least $100,000 a Year
The sports media company has investors, including NBA players, and will select 30 young players to compete in a development basketball league.
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Dallas Mavericks Star Luka Doncic Takes Equity Stake in Sports Drink Company BioSteel
The Dallas Mavericks star forward will take an executive role with the sports nutrition company, joining NFL star Patrick Mahomes on BioSteel’s athlete roster.
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NBA Star Russell Westbrook Invests in Varo Bank After $63 Million Funding Round
Russell Westbrook will also serve as an advisor to the financial tech firm to improve banking relations in the Black community.
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Lakers Hire Agency Sportfive to Find New Jersey Sponsor, Valued at Nearly $200 Million
The team said the jersey patch’s media value was $199 million for the 2019-2020 season.
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Dallas Mavericks Bring Back Pregame National Anthem After NBA Policy Order
For the first time this season, the Dallas Mavericks will play the national anthem ahead of a home game.
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NBA Star Chris Paul Starts Goalsetter Campaign to Deposit $40 in a Million Minority Youth Accounts
Goalsetter’s Black History Month campaign will feature athletes selecting 100 minority youths and donating $40 saving accounts to each kid.
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Rough Road: Playing During Pandemic Means ‘Long Days' in NBA
Solitude and loneliness have been hallmarks of NBA road trips already this season during a still-raging coronavirus pandemic
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NBA Says No Plans for Pause, But It Will Address Pandemic Protocols to Ease Covid-19 Troubles
The National Basketball Association has already postponed two games this week due to Covid-19 outbreaks.
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Following Viewership Hit During 2020 Finals, NBA Has Best Opening Week Since 2012
The National Basketball Association’s opening week was led by the Los Angeles Lakers and Dallas Mavericks Christmas Day game, which averaged 7 million viewers.
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Adam Silver Has to Get the NBA Through One More Covid-Shortened Season, But the League Could Take Off After That
The NBA is more diverse with competing teams and stars are spread out. The remaining task is managing a season where the Covid pandemic is raging.
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Brooklyn Nets CEO Expecting Bumpy Road Ahead for Upcoming NBA Season
The NBA begins its 2020-21 campaign on Tuesday, preparing for in-market games as Covid-19 cases increase.