National Basketball Association

The California-based company raised approximately $5 million in a funding round that includes NBA power agent Rich Paul.

The NBA will distribute over $3 million in grants as part of its 10-year, $300 million commitment to help Black people.

Rich Paul, the agent for NBA star LeBron James, joined three former Nike executives to start Adopt, a marketing and branding company.

Hyperice will make its products available to Yankees players and have in-stadium signage rights at Yankee Stadium.

The NBA’s current deal pays $2.6 billion per year, and it could increase that figure to $8 billion in its next agreement.

Oakland Athletics president David Kaval told CNBC’s “The Exchange” the team could finalize the sale of one of its 10 bitcoin suites for the season by Friday.

PepsiCo’s new Mtn Dew Rise Energy line is meant to compete in the energy drink category and draw in consumers who usually stick to coffee or juice.

The NBA basketball star is serious about one day owning a professional sports team, his agent Rich Paul tells CNBC.

The Bay Area company is also looking to raise $25 million to expand operations, including a mobile app for clients.

The sports media company has investors, including NBA players, and will select 30 young players to compete in a development basketball league. 

The Dallas Mavericks star forward will take an executive role with the sports nutrition company, joining NFL star Patrick Mahomes on BioSteel’s athlete roster.

Russell Westbrook will also serve as an advisor to the financial tech firm to improve banking relations in the Black community.

The team said the jersey patch’s media value was $199 million for the 2019-2020 season.

For the first time this season, the Dallas Mavericks will play the national anthem ahead of a home game.

Goalsetter’s Black History Month campaign will feature athletes selecting 100 minority youths and donating $40 saving accounts to each kid.

Solitude and loneliness have been hallmarks of NBA road trips already this season during a still-raging coronavirus pandemic

The National Basketball Association has already postponed two games this week due to Covid-19 outbreaks.

The National Basketball Association’s opening week was led by the Los Angeles Lakers and Dallas Mavericks Christmas Day game, which averaged 7 million viewers.

The NBA is more diverse with competing teams and stars are spread out. The remaining task is managing a season where the Covid pandemic is raging.

The NBA begins its 2020-21 campaign on Tuesday, preparing for in-market games as Covid-19 cases increase.