advertising

Snapchat said its NBA content is up 25% as the league prepares for its 2021 All-Star Game. The parties renewed their revenue-share agreement in June.

Google’s post Wednesday warned against solutions “like PII graphs based on people’s email addresses,” casting doubt on the future of some ad-tech proposals.

Analysts sounded off on Google’s latest guidance on its promise to not use technologies that track people individually across the internet.

Amazon is nearing a deal to produce all Thursday night NFL games for its Prime Video service, which could boost its Prime subscription service and its ad unit.

The company said in October it would be halting political advertising for an indefinite period after the election to prevent confusion or abuse.

Twitter CFO Ned Segal said the company is feeling confident as it prepares for Apple’s planned IDFA privacy update to iOS 14.

Shares of Snap reversed a decline on Tuesday after it announced that is in position to drive multiple years of revenue growth of more than 50%.

Google clarified its plans for targeted advertising as it phases out the use of browser cookies from Chrome.

The event highlights the importance of the millions of small business advertisers for social media companies.

The Dallas Mavericks star forward will take an executive role with the sports nutrition company, joining NFL star Patrick Mahomes on BioSteel’s athlete roster.

The FTC is issuing orders to five tobacco companies including Juul and R.J. Reynolds for information on its 2019-2020 sales, advertising and promotional data.

Facebook is launching a new ad campaign called “Good Ideas Deserve to be Found,” which makes a case for personalized advertising.

The reach of the campaign will be broad, with dozens of brands, media companies and social platforms making content and donating media to extend the message.

Golf superstar Tiger Woods was injured Tuesday in Los Angeles when his car crashed and rolled over, authorities said.

Ad tech company PubMatic, which launched an initial public offering in December, saw shares pop Tuesday after strong fourth quarter earnings. 

Ad tech company PubMatic, which launched an initial public offering in December, saw shares pop Tuesday after strong fourth quarter earnings. 

Google has been temporarily pausing some advertising in the past year in an effort to prevent exploitation or misinformation.

That’s more in the first seven weeks of the year than he sold in all of 2020.

Facebook brushed off an employee who proposed changing a Facebook ad metric to make it more accurate, since a change would impact revenue, according to a lawsuit. 

Athletes Unlimited is a sports firm that creates and operates women’s sports leagues.