advertising

The big-box retailer could use the strategy to drive more online sales, especially as consumers return to stores.

Facebook now Meta Platforms is primarily an ad revenue company and Madison Avenue already is at work on figuring out how to rethink ads for the virtual future.

Nike has taken its first step into the metaverse with the launch of Nikeland.

It’s not just raw materials, transportation and labor expenses that are rising. Retailers are also facing climbing digital ad costs.

The Atlanta Braves first World Series win in over 20 years averaged 11.7 million viewers for the six-game set against the Houston Astros.

Alphabet has yet to deliver on its promise to deliver “another Google” out of its various projects like self-driving cars.

National Securities’ Art Hogan believes a storm of disappointing corporate guidance and missed revenue targets is ahead.

National issues such as abortion and schools have taken center stage in Virginia’s television ad wars between former Democratic Gov. Terry McAuliffe and Republican Glen Youngkin.

Social media stocks fell in after hours trading after Snap said Apple’s iPhone privacy changes and supply chain problems disrupted its advertising business.

Epam Systems and Trade Desk can both expand their margins despite inflationary pressures, says ERShares’ Eva Ados.

Pepsi owns the title rights for the NFL’s halftime show in a deal that’s set to expire after 2022.

The market, advertisers and Congress likely won’t challenge Facebook, but other things might.

Peloton wants to be known as a health and wellness company, not a fitness business, according to its chief marketing executive.

Macy’s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard on top of its most iconic store.

Webull CEO Anthony Denier calls its deal with the Nets a “coming-out party” in sports sponsorships.

Aspiration’s green marketing ties nicely with the Clippers’ goal to operate the Intuit Dome on a 100% carbon-free basis.

Apple’s anti-tracking initiative is harming Facebook’s ad effectiveness and its bottom line, CNBC contributor Alex Kantrowitz says in an op-ed.

Facebook estimated it is underreporting web conversions on Apple’s iOS by about 15%.

British businessman Martin Sorrell has warned that it’s unwise for companies to completely ignore China despite the challenges that exist in the country.

AMC said it would spend more than $25 million on a multimedia campaign featuring Academy Award winner Nicole Kidman.