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The NBA Will Play a Key Role in Snap's Quest for 50% Revenue Growth
Snapchat said its NBA content is up 25% as the league prepares for its 2021 All-Star Game. The parties renewed their revenue-share agreement in June.
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The Trade Desk Stock Drops 20% in Two Days After Google Clarifies Ad-Tracking Policy
Google’s post Wednesday warned against solutions “like PII graphs based on people’s email addresses,” casting doubt on the future of some ad-tech proposals.
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What Google's Latest Cookie Announcement Means for Top Ad-Tech Stocks, According to Analysts
Analysts sounded off on Google’s latest guidance on its promise to not use technologies that track people individually across the internet.
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Why Amazon Joined the Fight Over NFL Broadcasting Rights
Amazon is nearing a deal to produce all Thursday night NFL games for its Prime Video service, which could boost its Prime subscription service and its ad unit.
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Facebook Will Allow Political Ads Again Starting March 4
The company said in October it would be halting political advertising for an indefinite period after the election to prevent confusion or abuse.
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Twitter Isn't Worried About Apple's Big Privacy Change, Says It'll Level the Playing Field
Twitter CFO Ned Segal said the company is feeling confident as it prepares for Apple’s planned IDFA privacy update to iOS 14.
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Snap Stock Pops as Company Tells Investors It's on Track for Several Years of 50% Growth
Shares of Snap reversed a decline on Tuesday after it announced that is in position to drive multiple years of revenue growth of more than 50%.
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Google Says It Won't Use New Ways of Tracking You as It Phases Out Browser Cookies for Ads
Google clarified its plans for targeted advertising as it phases out the use of browser cookies from Chrome.
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TikTok to Begin New Push to Court Smaller Companies That Fuel Spending on Rivals Like Facebook
The event highlights the importance of the millions of small business advertisers for social media companies.
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Dallas Mavericks Star Luka Doncic Takes Equity Stake in Sports Drink Company BioSteel
The Dallas Mavericks star forward will take an executive role with the sports nutrition company, joining NFL star Patrick Mahomes on BioSteel’s athlete roster.
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FTC Asks Five E-Cigarette Firms, Including Juul, to Turn Over More Sales and Advertising Data
The FTC is issuing orders to five tobacco companies including Juul and R.J. Reynolds for information on its 2019-2020 sales, advertising and promotional data.
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Facebook Launches Ad Campaign to Defend Personalized Advertising Ahead of Apple Privacy Change
Facebook is launching a new ad campaign called “Good Ideas Deserve to be Found,” which makes a case for personalized advertising.
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How the Ad Council Plans to Get Americans Comfortable With Vaccines
The reach of the campaign will be broad, with dozens of brands, media companies and social platforms making content and donating media to extend the message.
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Tiger Woods Is ‘Awake, Responsive and Recovering' After Car Crash and Emergency Surgery
Golf superstar Tiger Woods was injured Tuesday in Los Angeles when his car crashed and rolled over, authorities said.
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Ad Tech Company PubMatic Stock Pops 10% in First Earnings Report After December IPO
Ad tech company PubMatic, which launched an initial public offering in December, saw shares pop Tuesday after strong fourth quarter earnings.
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Ad Tech Company PubMatic Stock Pops 10% in First Earnings Report After December IPO
Ad tech company PubMatic, which launched an initial public offering in December, saw shares pop Tuesday after strong fourth quarter earnings.
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Google Lifts Pause on Political Ads That Started After Capitol Riot
Google has been temporarily pausing some advertising in the past year in an effort to prevent exploitation or misinformation.
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Roku CEO Has Sold $270 Million of Stock So Far This Year as the Stock Soars
That’s more in the first seven weeks of the year than he sold in all of 2020.
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Facebook Knew Ad Metrics Were Inflated, But Ignored the Problem to Make More Money, Lawsuit Claims
Facebook brushed off an employee who proposed changing a Facebook ad metric to make it more accurate, since a change would impact revenue, according to a lawsuit.
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Athletes Unlimited Signs Gatorade, Hyperice as Sponsors for Women's Volleyball League
Athletes Unlimited is a sports firm that creates and operates women’s sports leagues.