Apple Sued Over Privacy Concerns - NBC New York

Apple Sued Over Privacy Concerns



    Apple Sued Over Privacy Concerns
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    CUPERTINO, CA - JULY 16: Steve Jobs, CEO of Apple Computer Inc., answers questions at a press conference regarding the Apple iPhone 4 reception problems at the Apple headquarters July 16, 2010 in Cupertino, California. Jobs announced that Apple will provide customers with cases at no additional cost to help solve the reception problems and refund customers who have already bought the apple bumpers until September 30, 2010. (Photo by David Paul Morris/Getty Images)

    Before you "check in here" you may want to check out this lawsuit against Apple -- and several applications -- about how and what they do with your data, according to Bloomberg Businessweek.

    The suit claims that the iPhone and iPad are "identifying devices" that allow software to track when we download, what we download and many other online behaviors. The devices, according to the suit, have Unique Device Identifier, or UDID.

    That data is then allegedly sold to advertising agencies, who can hone their message accordingly.

    The suit seeks class-action status and was filed on Dec. 23. It names Apple, Pandora Radio, Paper Toss, the Weather Channel and as defendants.

    “Some apps are also selling additional information to ad networks, including users’ location, age, gender, income, ethnicity, sexual orientation and political views,” according to the suit.

    The case is Lalo v. Apple, 10-5878, U.S. District Court, Northern District of California (San Jose).