Emboldened by the relentless press Twitter receives -- even in the total absence of profits -- the company is in talks with top TV executives to develop a series.
The social-networking service has teamed up with Reveille productions and Brillstein Entertainment Partners to create an unscripted series based on the site, which publishes 140-character postings from members around the world.
"Twitter is transforming the way people communicate, especially celebrities and their fans," said Reveille managing director Howard T. Owens, who expects the new project to "unlock Twitter's potential on TV."
U.S. & World
The show would harness Twitter to put players on the trail of celebrities in an interactive, competitive format.
Just what America needs: sanctioned stalking, 140-charatcers at a time.
Reveille and Brillstein each have proven track records, having launched "The Office" and "The Sopranos" respectively, among other hits. Of course they're also the ones to blame for "Kath & Kim" and "Good Sports."