Toyota Rolls Out 4th Generation Prius

Toyota Prius
AP

Amidst the glitter and glow of the neon-lit Las Vegas Strip, Toyota put the emphasis on energy efficiency as it unveiled the eagerly anticipated, fourth-generation Prius hybrid Tuesday night.

The world's first battery-electric vehicle, the Toyota Prius has helped usher in a new era of advanced powertrain technology, but the compact model has been losing momentum at a time when cheap gas has many buyers migrating back to SUVs, pickups and muscle cars.

Toyota is again boosting the fuel economy of the Prius, but the 2016 hybrid also is longer, lower, wider and a little more mainstream in appearance.

Read More

Copyright AP - Associated Press
Contact Us